Posts Tagged ‘sales’

Selling Versus Marketing

by Jim Noh-Kuhn, Dream Business Coach

I have noticed a tendency of small businesses to market by selling, and to sell by marketing. It’s important to remember that these two activites are different. Marketing is the attraction of potential customers to your business; converting a target audience to become potential clients. Selling is the act of converting those potential clients to actual clients by understand their needs and meeting those needs.

As Ron Willingham points out in his excellent book “Integrity Selling for the 21st Century“, selling is about the personal relationship you have with a potential client. It’s about solving their problem, whether that solution involves your product or service or not. If the potential client sees that you have their best interests in mind, then they are much more likely to reward you with business and/or a referral.

Ah – the referral. That brings us to the best business strategy for marketing: word of mouth recommendations. It may not be fancy or sexy, but it has always been more effective towards getting more new paying customers than anything else. And in this day and age of social media and electronic connections, that word of mouth can spread quickly.

But word of mouth is not something controllable, and your marketing plan needs to be controlled (and measured). If selling is about solving a potential client’s need, then target marketing is about reaching people whose needs could be solved with your products and services (if they only knew that you existed). For example, if your business is installing kitchen cabinets, then your target audience is everyone who needs new cabinets.

An important question at this point is whether your marketing plan includes those people who don’t yet know they need new cabinets. How comfortable are you in “creating” a problem, where perhaps a potential client can’t afford new cabinets. This is where your company’s values come into play. That’s why it is so important to articulate and know your values upfront, before a marketing plan is defined.

The next time you’re faced with a potential customer, ask yourself what their real need is, and help them solve that. And the next time you’re faced with spending marketing dollars, ask yourself two questions: what are my values, and who is my target audience? Then, satisfying their needs will feel truly fulfilling.

Thriving in a Down Economy

by Coach Elena Pezzini

The economy is an extension of yourself. For example, if you have a negative view of what’s happening, work, money, politics, then your economy is negative. If you enjoy what you are doing, who you are and believe your economy is good, then your economy is enjoyable and good. If you are happy, your economy is happy also because it reflects and extends you.

Can you relate? How’s that true for you? Think about it now.

Everyone talks about the economy nowadays.

What’s the economy? The dictionary definition of economy is….(drum rolls please):

management!

Therefore, you are managing your economy or is your economy managing you? Are you in charge of your economy or are you letting someone or something else be in charge? I am encouraging you to take charge of your life.

How do you start? It’s simple. It all starts …from inside of you! It all starts from your mind or thoughts that lead to your feelings and actions.

What’s the 1st Synonym of economy, according to the dictionary?

reccession

What’s a recession?

What’s scarcity? Scarcity is a state of mind. Repeat it now. Why? Because physics has demonstrated that the Universe is infinite, abundant…so how can it be scarce? We made it scarce with our thoughts, feelings and actions! But it doesn’t have to be that way; we can change it! It has been done many times before, so why can’t you?

This is why I think a economical recession once in a while is excellent. It is excellent because it makes us and you practice abstinence, so we don’t over do it, such as continue to over spend, over eat, over this, over that, etc.

Recession means downsizing, getting rid of what useless, so that we can create new space to fill it with something more meaningful, more important. It means reducing, such as reducing debt owed.

Antonyms of recession are:

Spending, liberality, increase, so the recession is the perfect time to spend more quality time doing what you love, free/liberate yourself from what/who doesn’t serve, and increase your offering of what you have to offer, what you know and do best. Do you see how the recession is great???

Can you already think of some ways of how the recession is good for you?

Your income is directly proportional to the value you bring to the market place!

Your income is the average income of the 5-10 people you hang with the most!

SO this recession time is your time to increase your value to others and/or other things, so that you can increase your income!

Recession means something got receded, contracted. So how to defeat a recession? Expand! Don’t stay closed but open up!

Look at your own Financial GDP history, from when you were born until now. Change every pattern you don’t like. This is your time, this is your opportunity!

Recession is a normal part of life. A recession always passes.
It may take a long time. Research different point of views, think critically and creatively, adopt for a moment a new perspective and see how your life changes immediately.

Take a trip abroad and notice how Europeans, like me, for example, have a culture of saving, of not utilizing credit cards. I didn’t even know what a credit card was until I moved here to the States, at age 20. European institutions still rarely issue credit cards.

Where can recession escalate to?

Depression!

What’s a depression?

Again, the def. of depression is: a mental state. This applies to economical depression as well. People perceive, anticipate fear, which exists only in their mind, and start acting economically depressed and everyone and everything gets affected because we all are part of another one or another thing. It’s a fact: it’s quantum physics!

A depression, according to the dictionary, is a period during which business, employment, and stock-market values decline severely or remain at a very low level of activity. SO what shall we do instead? HEIGHTEN ACTIVITY

It–meaning our recession– doesn’t have to infect you, unless you let it. Everything has no meaning except the meaning you give it to; nothing has value except the value you give it to. Nothing is recessed, depressed unless you make it that way.

So, pretend for a moment, now it’s an upturn, it is a bull market and start attracting whomever and whatever you like.

You are not responsible for everyone else, and everything else and the whole entire world, but just yourself.

If you haven’t yet, start saving and learn the power of compounding, the only way to become and stay wealthy, by investing with compound interest.

Stop reading now and decide which 1 action you are going to take in a moment!   What is it?

When will you start doing it?

Money/wealth is psychology based, like anything else that is created by humans and their minds, in this world. You are in control of your mind and you can change it at any time you say so!


by Coach Elena Pezzini